BRAND STRATEGY - AN OVERVIEW

Laura Fischer and Jorge Espejo outline a brand as a name, symbol or design that identifies a seller's merchandise and differentiates them from opponents. A brand can have countrywide, regional or international coverage.Brand Design: Past visuals, brand design encompasses a brand’s touchpoints’ All round aesthetic and useful facets. This refers

A brand is The key ingredient of the brand identity. Your brand guidelines should really generally describe how The brand should really and shouldn’t be utilised to ensure it’s always recognisable.Possessing a signature shade is wise marketing, but It's also wise to consist of distinctive shades and colours to utilize along with it.Brand Values